How to Optimize Your Image Based Website

by Praveen Rao on February 22, 2013

Optimize image based websiteThey say that “a picture is worth a thousand words”! Well, it is absolutely true and we always admire and recognize the importance of images and their impact on the mind. Apart from the aesthetics advantage there are other benefits as well. It has been proven by scientists that our mind is capable of remembering information more easily when it is presented in the form of pictures. No wonder designers give a lot of importance to it. Incorporating beautiful pictures, graphics and animation is great fun and we are always tempted to do it while designing websites. It is a great experience to visit a website containing carefully selected perfect pictures that enhance and underline the specialities of the product. There are specific business requirements that force the designers to add number of images. Websites for tourist agencies or interior decorators are a few examples. I have already shared SEO Tips to Make a Search Engine Friendly Website because this should be the very first step before you put your efforts in Online Promotion.

However, website efficiency is certainly a major factor and nobody can ignore it. Researches indicate that users normally wait for 3 seconds and if information does not get loaded on the website, then they lose the interest completely. There has been a significant drop of 1-3 percent seen in different studies. It is important that your website is not only attractive and charming, but it is sufficiently fast and swift as well. Unfortunately, these are contradictory aspects and loading a website with a lot of images would surely make it very slow. How to deal with this problem? There are some ways and means to do it.

Tips to improve performance of image based website:

There is nothing more frustrating than waiting for a website that is getting loaded with a crawling speed. It is sure that a person who has experienced slow speed of a site is definitely not going to visit again. Everybody wants a quick response to their search and there is no time to wait! Here are some very simple and effective tips to achieve style and performance for your website.

1. Optimizing the images: There are various tools available on the internet that optimizes the images phenomenally. Use simple tools like Photoshop that gives you a resize option. These features crop the image and reduce the byte size greatly. Apart from this, there are many free tools like RIOT, PNGOUT, SUPERPNG, Online Image Optimizer and SuperGIF are available on the net. Every tool has separate capabilities and qualities. Use the best one suitable to your needs. The fundamental objective of optimizing is to reduce the file size so that loading becomes fast. Statistics show that these tools are able to make accessing 11% to 20% faster as compared to the non-optimized images.

2. Decide the threshold between image qualities and file size: Images loaded on a website have to be professional and smart. There is no point in reducing the resolution up to the extent of making an image blur and distorted. At the same time, it is not wise to load very bulky images with crystal clear quality. There should be a decent balance of file size and image clarity.

3. Select the correct file type: There are various image file types and a few are recommended for web development.

a) JPEG files: These files have excellent quality and clarity in terms of colors and pixels. The appearance is smooth and there is a very little distortion. Another advantage is, you can have great optimization too. A perfect file type for photographs!
b) GIF files: These files use the vector technology and usually incorporated with graphics and animation. The files have good clarity and sharp edges.
c) PNG files: These files are being used recently and therefore you must ensure the compatibility aspect. Otherwise, these files are extremely good. They have a perfect balance between the file size and quality.

4. Use techniques to optimize the site on search engines: There are techniques that help you in optimizing the images so that search engines can find them quickly. Use exclusive and “your own” images to make the website more tempting and reliable. Name the images with relevant keywords. Never forget to describe it using a crisp, small text. The page containing images has to be properly optimized one. It would be great if your target keyword appears in the title of the page, it would provide phenomenal results.

Promoting a website on the internet essentially requires that it is presented to the users in the most optimal speed, no matter whether it contains images or not. Websites with more text content and less images would be easier to optimise. However, websites with more images require targeted efforts to make them fast and efficient. Adopting the above-mentioned tools and techniques would certainly help in getting good results. Getting faster loading would increase the chances of good hit ratio and provide a competitive advantage and in turn generate good business.

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Article by Praveen Rao

Praveen has written 5 articles .

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