There has been a great popularity of Indian companies in the area of Search Engine Optimization. There are many experts available in India with great technical skills. The rates are very cheaper in this country in comparison with the USA, UK and other European countries. High commitment level, professionalism and clear service level agreements make India as preferred destination across the globe for all IT services, including SEO. There has been a great prospect for companies in India to get good business from other countries and this has resulted in a fierce competition. Every IT company that is providing SEO service is struggling hard to capture as much as possible.

The preference given to IT companies of India for outsourcing SEO activities is due to reliability and credibility established over a long period. However, as the industry is growing with great speed, there have been incidents of foul play. Companies have been found in unethical practices in an attempt to capture bigger business share.  Although there has been very less percentage of such cases, still it is required for you to be bit careful and follow certain precautions while engaging in contract with SEO Agency India.

The Do’s to be considered

1) Have a thorough background study: It is the most important thing to do a thorough background study of the SEO Company that you would be going for. SEO ranking is one of the smartest ways to do this. If the company is really good and talented, then it must have acquired very good search engine ranking. This parameter is one of the most reliable methods to assess the quality.

2) Make the service level commitment clear: It is utmost important to have a clear and unambiguous service level agreement with the company. There has to be quantitative and measurable performance indicators and the data should talk about it. This will avoid confusion and misunderstanding in the future. The SLA has to in black and white backed-up by proper legal documents.

3) Check the track record: It is always better to check the past performance and track record of the company. You need to find out the clients company has worked for and get genuine feedback and comments from them, if possible. This will reflect the overall image and perception in the market.

The Don’ts to be followed

1) Never go for a contract in a hurry: It is always better to take your own time to get convinced thoroughly before going for the final contract. A delay of a few days or weeks really does not matter. Check everything properly and then goes ahead.

2) Be careful of the false promise: There is a tendency of a few companies, especially in the sales teams to offer blown-up promises in the quest of getting contract done. It is necessary to check the validity of their claims on all practical grounds and should never get carried away by them.

The above-mentioned quick tips and tricks would surely help you in finding a great SEO Agency India!

Do’s and Don’ts of signing contract with Indian SEO Agency is a post from: SEO Bricks

As a serious entrepreneur, you will always want your business website to be lucratively designed, professionally phrased, and complete in all respects. So it is even if you are a webmaster and operate numerous sites or blogs. But don’t you think the website you got designed with so much of time, efforts and investment is not good enough if all it has is – meager traffic? When the outcome is this, the prime objective behind getting this website up and running gets beaten, isn’t it! You may be surprised to know that a beautiful website without visitors is like a meticulously built retail outlet without customers. And there is only one reason lying behind not driving enough traffic – your website is not search engine friendly.

Insight shared here comes straightway from the SEO geeks and has ten indicators on how you can make Google or other search engines love your website!

1. You might have uploaded good graphics and lucrative designs to jazz up the website and it is quite obvious why! This is vital so as to add a much desired vibrancy to your website. Experts advise that all this good work should be more used as a garnish. But on the other hand when you also have high quality web content, and blogs and articles to complement the website, then it is crucial that this text is let alone to be recognized by the search engines. SEO geeks call it a bad idea to incorporate graphics in texts.

2. Some websites also have Flash effects to highlight the graphic work and make an extra impact. Text included in them is certainly visible to the viewers but unfortunately, search engines omit them and hence the website sounds unfriendly to search engines. When optimizing, it is ideal that flash contents are included because Google is sensitive to content incorporated with flash files and hyperlinks.

3. Deep linking is another prerequisite to consider. You must know that indexing in search engines is based upon website address. Therefore, deep linking is significant whether or not you have added specific applications or flash to the website.

4. Hyperlinks play a vital role in making search engines find them. Your search engine friendly website must prefer JavaScript inclusions and HTML text links.

5. Whatsoever, you should never underestimate the importance of exceptional content quality. Good content is the lens through which visitors view and rate your site. In other words, content is the impression of your site and therefore it calls for a specialized approach in terms of quality and relevance. If need be, a content specialist should be involved at the time of website designing.

6. On one hand when you make sure your website has good content, it is significant on the other that it is free of any ambiguity. To make sure this, content must be well researched, be audience centric and must be got proofread / edited! All this is to ascertain that it is well up to the audience’s expectation. In contrast, vague content is daunting from the audience’s perspective, as well as it impedes the site’s search engine friendliness!

7. Good content is not like an occurrence once in a blue moon. It should keep coming. Fresh and gripping content is not only healthy for the audience’s attention, but also from Google’s perspective. Text once crawled by Google is less relevant the next time because these crawlers are trained to find novelty and originality. If you want the site to be search engine friendly, fresh content should upload on the site, and frequently. Also important is the categorization of content. Even the most valuable content becomes less attractive and tougher to spot if it is not classified. Content coherence has as much worth and so it is about the use of brief yet impactful words.

8. Websites, more often than not, have title tags which are same as the site name. This kills your site’s rank in Google because search engines recognize your website through title tags and hence the site becomes unfriendly when it does not have content in its title tags. Don’t let this happen in case of your site.

9. Websites having URL’s that are also smartly woven with relevant content are far more welcome since they are easier to be found. You may also say that those short, precise and keyword enriched URLs are a predominant factor in making your website search engine friendly.

Besides using this wisdom, it is also worth synchronizing the tags, meta-tags and meta-tag descriptions with the content. Content hierarchy recognized by way of tags as h1, h2, etc. is always advisable.

Precisely speaking, search engines are friendlier to well-formulated and tidily coded websites as they find them simpler to crawl. Consequently, indexing becomes easier for them and its overall impact is seen in the form of a well optimized website.

10 Ways to Make a Search Engine Friendly Website is a post from: SEO Bricks

Most of the small businesses as well as the web designing companies provide you with SEO outsourcing services. It is for this reason that outsourcing has nowadays become the backbone of the small business industry. Small businesses obviously do not have that sort of funding which big companies have. Moreover, most of them cannot even afford a prime time television advertising spot, simply because it’s very expensive.

It is for this reason that the Online marketing industry is flourishing nowadays as they allow you to reach a bigger audience than you may have ever imagined possible. In this way, it is now possible for you to expand your market globally and it will help your business to grow by leaps and bounds.

A question which you must be asking is as to what is search engine optimization? It is that process by which the internet users get their information from search engines by entering search keywords, and it then shows them the relevant results. However, it is obvious that you may not want to look at the entire search results. Obviously, you will visit only that website which is on the first or second page. SEO is a means that can actually get you there.

Lots of ways are now available by which you can save money when you outsource search engine optimization. Some of them are:

1. When you outsource your requirement you will not have to train SEO employees yourself. So, when you outsource search engine optimization, the SEO outsource company takes care of this training problem themselves.
2. On outsourcing your requirement you need not buy costly equipment. This headache is taken care of by your SEO outsource company handle those expenses.
3. Now no need to go through the tedious process of screening job applicants to find the right fit. Your SEO outsourcing firm already has an SEO team in place to handle your online marketing needs. With an efficient keyword research strategy you will be able to likely determine your website’s potential in achieving first-page ranks.
4. You will be able to generate more web visitors through SEO tactics. On having more internet users visiting their site, you will eventually have more profits. This is applicable to both websites that provide products and services directly for profit and others that hope to generate profits indirectly due to their visitors.
5. The success rate of SEO outsourcing campaigns is high partially due to the experience and knowledge of outsourcing companies.

Many businesses are nowadays benefitting a lot from SEO outsourcing. If you own a small business, you can outsource search engine optimization. In this way you will be saving money on hiring, training, and equipment and at the same you will be actually earning more. Your small business will quickly have a global reach, and because most people.
Nowadays, you can easily find an SEO outsourcing services. With a single touch of the mouse a simple search can show several good service providers that can really contribute to the success of your business.

5 significant advantages of SEO Outsourcing Company is a post from: SEO Bricks

They say that “a picture is worth a thousand words”! Well, it is absolutely true and we always admire and recognize the importance of images and their impact on the mind. Apart from the aesthetics advantage there are other benefits as well. It has been proven by scientists that our mind is capable of remembering information more easily when it is presented in the form of pictures. No wonder designers give a lot of importance to it. Incorporating beautiful pictures, graphics and animation is great fun and we are always tempted to do it while designing websites. It is a great experience to visit a website containing carefully selected perfect pictures that enhance and underline the specialities of the product. There are specific business requirements that force the designers to add number of images. Websites for tourist agencies or interior decorators are a few examples. I have already shared SEO Tips to Make a Search Engine Friendly Website because this should be the very first step before you put your efforts in Online Promotion.

However, website efficiency is certainly a major factor and nobody can ignore it. Researches indicate that users normally wait for 3 seconds and if information does not get loaded on the website, then they lose the interest completely. There has been a significant drop of 1-3 percent seen in different studies. It is important that your website is not only attractive and charming, but it is sufficiently fast and swift as well. Unfortunately, these are contradictory aspects and loading a website with a lot of images would surely make it very slow. How to deal with this problem? There are some ways and means to do it.

Tips to improve performance of image based website:

There is nothing more frustrating than waiting for a website that is getting loaded with a crawling speed. It is sure that a person who has experienced slow speed of a site is definitely not going to visit again. Everybody wants a quick response to their search and there is no time to wait! Here are some very simple and effective tips to achieve style and performance for your website.

1. Optimizing the images: There are various tools available on the internet that optimizes the images phenomenally. Use simple tools like Photoshop that gives you a resize option. These features crop the image and reduce the byte size greatly. Apart from this, there are many free tools like RIOT, PNGOUT, SUPERPNG, Online Image Optimizer and SuperGIF are available on the net. Every tool has separate capabilities and qualities. Use the best one suitable to your needs. The fundamental objective of optimizing is to reduce the file size so that loading becomes fast. Statistics show that these tools are able to make accessing 11% to 20% faster as compared to the non-optimized images.

2. Decide the threshold between image qualities and file size: Images loaded on a website have to be professional and smart. There is no point in reducing the resolution up to the extent of making an image blur and distorted. At the same time, it is not wise to load very bulky images with crystal clear quality. There should be a decent balance of file size and image clarity.

3. Select the correct file type: There are various image file types and a few are recommended for web development.

a) JPEG files: These files have excellent quality and clarity in terms of colors and pixels. The appearance is smooth and there is a very little distortion. Another advantage is, you can have great optimization too. A perfect file type for photographs!
b) GIF files: These files use the vector technology and usually incorporated with graphics and animation. The files have good clarity and sharp edges.
c) PNG files: These files are being used recently and therefore you must ensure the compatibility aspect. Otherwise, these files are extremely good. They have a perfect balance between the file size and quality.

4. Use techniques to optimize the site on search engines: There are techniques that help you in optimizing the images so that search engines can find them quickly. Use exclusive and “your own” images to make the website more tempting and reliable. Name the images with relevant keywords. Never forget to describe it using a crisp, small text. The page containing images has to be properly optimized one. It would be great if your target keyword appears in the title of the page, it would provide phenomenal results.

Promoting a website on the internet essentially requires that it is presented to the users in the most optimal speed, no matter whether it contains images or not. Websites with more text content and less images would be easier to optimise. However, websites with more images require targeted efforts to make them fast and efficient. Adopting the above-mentioned tools and techniques would certainly help in getting good results. Getting faster loading would increase the chances of good hit ratio and provide a competitive advantage and in turn generate good business.

How to Optimize Your Image Based Website is a post from: SEO Bricks

You must have heard a lot about the importance of keywords in context to website optimization. They are instrumental in putting your website in the top search results and incorrect or inappropriate keywords could hamper it largely. Search engines depend highly on keywords. There is a complete theory behind it and you need to know very clearly what would be the right set of keywords for you. They are the basic building blocks of a website and therefore require a deep analysis and thought process. Since they could be a ‘make or break’ element in the search engine optimization process so require keen attention.

Why keywords are so important?

Keywords are like the torchbearers that would bring people to the right destination. Whenever anybody wants to search anything on the web, the first step is to type required keywords in the search window. Search engines use them to extract the most relevant pages from the ocean of information available over the web and it is actually the most challenging part. Websites are ranked on the basis of their visibility and accessibility. This ranking is used to place it in the proper hierarchy in the search results. Now you can understand that it is a vicious circle. Your website has to be higher ranked to get higher place in the search result and it again depends on how frequently your website is getting hits.

This factor underlines the utility and importance of keywords. Have a careful and wise selection of perfect keywords or key phrases and you have won half of the battle. However, there is a word of caution for you! There are some incidents when websites are optimized to the keywords that are either not competitive or they are never been searched by the people. These keywords might rank your website higher, but you would seldom get any traffic. This is an important aspect and you must have a detailed analysis and researches of popular phrases related to your business that people are searching the most.

How to select the most appropriate keywords?

The first step in the selection process of the most appropriate keywords is to decide the right target addressees and what is the key focus of your website? List down a few related keywords or phrases you think people would offer to the search engines. These keywords may be one word to three words length and related to the key topic of the website. For example, your holiday resort website might have keywords like ‘travel holiday’, ‘travel holiday resort’ or ‘holiday resort’ because all these are somewhat related and relevant. You have to be a little bit creative and imaginative to think about it. There is a thumb rule that says a keyword has to be with two to three words in order to generate more targeted traffic, although the total number of visitors may be less. Experts say that these will definitely visit your web pages.

It is always advisable to have multiple word keywords because they not only increase the chance of high ranking, but ensure that you have very less competition on the search engine. There is another distinct advantage of getting most relevant and related traffic to your website. There are a few key factors that would help you in selecting the best set of keywords for the website.

• The more is better: Always go for a three to four words key phrase. This would make it closer to the content of your website and increases the probability of get searched.
• To be specific: The keyword has to be more specific and relevant to your website. It should be as close as possible to the content and has to be extremely unambiguous. Avoid all generic terms and words.
• Create a ‘keyword portfolio’: A Keyword portfolio is a set of keywords with close reference and relevance to the website content.
• Research is important: Do extensive research to zero down on more relevant keywords. This will yield good results and efficiency in the whole process.
• Leverage the technology: Take help of tools to determine the right set of keywords. There are various options available on the internet to suggest you the most relevant keywords. Apply your intelligence to make the selection more meaningful.

Selecting the right keywords is a methodical process and requires a lot of patience and time. It is very important to study the competitive websites, do a thorough analysis and understand the importance and relevance of various keywords related to the topic. Extracting the best out of them is surely a tough task, but with a systematic and dedicated approach you can surely boil down to the most specific and significant keywords. They are really crucial for the success of your website and therefore need to give utmost attention!

How to Choose the Right Keywords for Your Business Website is a post from: SEO Bricks

Search engine optimization or SEO is a method of developing websites so as to achieve a favorable ranking in the search engines and its directories and by the process of increasing organic traffic to the site. The position of a website in a search engine plays a crucial role because the higher the rank of a site will be on a search engine the more chances a web user will have to open and visit it.

When you hire the services that specialize in SEO, it can undoubtedly appear to be a very costly affair. However, you must also keep experiencing and budget in mind. However, this is not so. Lots of SEO service in India is available these days with various companies in order to suit any budget.

The factors which you must look for are:

Cost factor: This is a major factor as to why people the world over are choosing India for getting their SEO services done. Another reason is because of many people engaged in the IT sector. You will be glad to know that people in India are more dedicated towards their work. Moreover, with the difference in currency SEO services is less by then from what you were paying in your own country. You can even hire skilled and educated people can be hired at cheap and affordable costs for getting your work done.

Seriousness And Intelligence: People in India are more serious with regards to their projects. Moreover, with a large number of professionals available in the Indian IT sector in various fields has been making significant progress in IT sector. They have contributed towards many softwares such as hotmail which is now used worldwide. You can therefore expect the Indians to develop innovate and new methods to bring your website on the top on Google or any other search engine.

Time factor: Due to the time difference in the east and the west, India is a preferred Country, considering all the above factors. This is more so because when people in the west are sleeping, people in India are working for them. So the next day when you get back at work, you will find your work done.

The language barrier has been reduced: Previously a lot of communication problems existed between Indian and other western people due to which trade became difficult. However, now things have changed for the better as there are many people in India who can converse fluently in English are abundant, which has, no doubt helped in reducing the language barrier.

Hence, if you take into consideration all of the above points, India seems to be a good choice for SEO services as there are a large number of Indians who are eager to work.

As the SEO services are valuable for your online visibility so hire an SEO Service provider wisely. You must remember to choose an SEO firm which follows the guidelines provided by the major search engines strictly.

Does SEO Consulting India a costly affair? is a post from: SEO Bricks

There can be situations when Google may temporarily or permanently ban your website from their index database. Normally it happens when your site does not comply with the rules and regulations set by the search engine. There are very stringent guidelines and quality rules by Google and any violation is taken very seriously.

There are a few common signs which can tell you very clearly that the website has been disqualified by Google.

1. The indexing gets disappeared suddenly: This is one of the most prominent signs that would tell you surely about it. The indexed pages of your website get disappeared suddenly. The only thing is you must ignore it if your website is new. It is very common for new websites when the indexing gets disappear and reappear automatically. However, if your site is fairly old and this phenomenon occurs, then there is surely possibility of banning.
2. Severe drop in traffic: This is also one of the important symptoms. If you feel that there is a significant decrease in the number of hits on your website, then you must check for banning. It is a well-known fact that Google is the highest used search engine and therefore the drop in the traffic also gets contributed by Google.
3. Check the cache: We all know that cache helps in displaying the website information in the faster way. If you find that the blog does not show the dates from the past, then it is possible that it is expelled by the Google.

On what basis does Google ban a site?

There are multiple reasons that force Google to do the disciplinary act. As a webmaster you must understand all these probable causes and should never attempt them.

1. Use of spam or duplicate content: Google is absolutely strict about it. In case there is no improvement seen in spite of repeated warnings, then action is taken by them. There has to be absolute originality and uniqueness of the content and any attempt to use duplicate content will be immediately caught. One thing has to be always remembered that content is the key factor and there is no compromise at all!
2. Incorrect or unfair SEO techniques: The age old techniques of stuffing keywords in the content and headers would surely invite banning. Google has become very strict about it and introduction of Google Panda and Penguin have made it almost impossible to generate links by using excess keyword stuffing. Now there are altogether different criteria to decide website ranking and therefore these techniques must be avoided.
3. Hacking of the website: It is one of the most common reasons when you would face banning from Google. Hacking or malware would be detected immediately by Google and lead to immediate de-indexing of your website. Resolving the problem and requesting for getting it removed from de-index list could help. It is always recommended that the website must have sufficient safety measures so that hackers can’t make successful attempt.
4. Violation of DMCA laws: The Digital Millennium Copyright Act or DMCA law violation can be considered very seriously and Google removes the site from the search resultant set. Correcting the problem and requesting for re-indexing can make it reappear in the search results.
5. Going for a domain that is already blacklisted: There can be a possibility that you have opted for a domain that is already forbidden by the Google. There is no escape in this situation and your site would be immediately disqualified. It has to be communicated and convinced to Google that you have recently purchased it and you are not aware about the history. Be fully aware about the domain and get complete information before making the decision to buy it.
6. Losing some links accidently: There might be a possibility that your website loses a few links with good page rank. It would drop the overall rank significantly. Check the links properly so that good ranking can be managed properly. In general, Google alerts the webmasters regarding the future consequences of banning the website. If required measures are taken in time and Google sense the corrective actions, then they can reconsider it and with subsequent re-indexing, your website may reappear in the search results. Usually the first step is taken to reduce the ranking in the search engine. Pages may still appear in the search result, but they may not appear in the top results. This is the first sign that your site has some quality issues. It is recommended looking into the root cause at this moment so that future actions can be avoided.

Facing a hard decision of banning from Google can be really frustrating, but actually there is no need to get frustrated. It is required to take corrective measures quickly and you would recover from the situation quickly.

How to Know Your Website is Banned in Google? is a post from: SEO Bricks

People spend years to build a good looking website and then to optimize it, but often end up frustrated when they notice that their site’s Alexa ranking is not as anticipated. If all their work has only put the website amongst million others, don’t you think the site is not one tenth of its worth? Alexa positions websites according to the number of visitors dropping at each of them. Therefore, it is vital that all the efforts in upgrading the Alexa rank should primarily focus on driving genuine visitors. If you too are a webmaster and are starved of a high Alexa rank, tips shared here in the form of well demonstrated strategies are predestined to benefit your site in this respect.

• Most of the information shared here, by way of techniques to be implemented, addresses the basic aspects of Alexa optimization. These techniques are straight from horse’s mouth, the SEO geeks, who themselves have used them.
• First and foremost, if you don’t have the Alexa toolbar, you should do it now. This is because Alexa rank relies upon those visitors who have this toolbar. The Alexa toolbar is also a handy tool to track the ranking vis-à-vis yours or others’ sites.
• Intending to drive traffic from remote sources, whenever you create hyperlinks to your website, you must use a corresponding Alexa redirect URL. Look at it this way! If you want link your website from somewhere, you must employ the redirect command.
• Always persuade the visitors to help your website to include in Alexa’s detailed listing by way of their constructive experiences. For this, they will simply have to place a link to apposite Alexa page on your site. You should also ask the visitors to use ‘website rating option’ so that the impact is double and promotion of your website manifolds. Here again, you can offer them a URL which takes them to the detailed rating page, where they find a review link in left corner. This is where they can leave a positive remark or comment.
• In order to climb high in Alexa, you should involve in some self promotional stuff. A fertile idea for this purpose is to write and publish site’s appraisal on topnotch Alexa sites and concur the content with redirect URLs. The firsthand job you will need here is to choose hundred sites out of some 500 Alexa rated sites.
• Include Alexa ranking box at a noticeable place on the most trafficked page of your website. You can choose to place it on extreme top or bottom. You can also include other traffic indicators such as info links and the traffic history graph. Now a catch here is that Alexa’s history does not comprise of sites that are below its top 100000 and hence your site will not be anywhere on it if it is yet not liable to be listed here. In this condition, traffic history graph is not advisable to be placed on your site.
• Some search engine resources like ExactSeek do wonders in helping you trigger the Alexa rank. As a matter of fact, every top website in ExactSeek will more than not be placed high in Alexa too. You can get a live demonstration of this by randomly selecting and finding an ad over ExactSeek.
• Another prolific online resource is DMOZ, the largest web based directory that is updated through human hands. When you place your free listing on DMOZ, you amazingly get listed at infinite other search engines. However, your site may take some months to get listed. But because this is a proven technique, you cannot complain that it is taking so long in listing, nor can you be impatient.

Besides these simple to adopt strategies, there is vast other insight that is conducive for a good Alexa rank. So as to improve your website positioning, you must be doing everything desirable.

A significant aspect to keep in mind is that unlike SEO tools used for a good Google rank – where all you want form the internet users is to come to your site’s homepage, you actually encourage visitors to favour your website by interacting in multiple ways – whether by way of commenting, posting reviews, or other things of that sort. When targeting Alexa rank, your site’s homepage must be optimized. This is a better approach to SEO and in offering visitors an operational simplicity. Generating a user friendly experience is directly proportional to convince the visitors drop at your site every now and then, and keep them hung on for long.

When you are well aware of these tips and strategies, you can ascertain they are implemented right from the day your website’s homepage is getting designed. Such a proactive approach will eventually lessen the hard work later on and make the site well directed to gain a top Alexa rank.

How to Improve Alexa Rankings for Your Website is a post from: SEO Bricks

Before we go ahead discussing few facilitating tips about bounce rate improvisation, it is vital that you know what exactly bounce rate is. Particularly if you are looking forward to tidy up your website’s bounce rate, you must go through this valuable insight. In Google’s terminology, “bounce rate is referred to as the visit of individuals to your website when they leave the site’s landing page without checking the content over rest web pages. In other words, it is also the number of single page visits at your site”.

Needless to mention, you will want your website’s bounce rate to be minimal because a high bounce rate evidently means that visitors landing up here are not clicking through other web pages. So bettering bounce rate means:

• Making sure that your visitors don’t leave the website soon after they scroll the landing page.
• Persuading visitors to go over other web pages every time they browse your website.

Clearly, a poor bounce rate is an indication of visitors’ disappointment and is a figure you will be least happy to see in the site’s analytics. On the other hand, the website’s bounce rate is good given that the site has engaging content or pages which are meant to click ads. As a matter of fact, blogs are said to be more directed towards the subject and hence usually have a high bounce rate. These blogs may also have regular visitors who frequently arrive at the website to check the latest posts. But because they already checked the previous posts and keep arriving for the newer ones, such visitors only contribute to a high bounce rate.

Now there we go with the tips that are secrets to a minimal bounce rate.

Five Classic Tips for Decreasing Your Bounce Rate

As a sensible webmaster or blogger, you will always want your traffic to be stuffed with genuine i.e. through loyal visitors. Far from

the idea of implementing strategies that are simply meant to drive visitors, you want them to voluntarily land at your website. If you belong to this breed, then you must deploy the tips shared here under.

1. Site Upload Time

Outcomes from various surveys confirm that web users don’t want to wait for longer than 3 seconds; they will prefer leaving the site than keep waiting. Slow site upload time is directly proportional to visitor dissatisfaction and evidently, a high visitor bounce rate. Given that site upload time has considerable contribution, a simple solution here is to speed up the webpage load time over your website. You may want to get rid of some widgets or plugins for the purpose, even if these properties sound facilitating. Experts cannot stop at using W3 Total Cache, which is a cache plugin and conducive from sites’ upload time perspective.

2. Reader centric content

You might be having the best content in your niche, but have you ever thought from the reader’s perspective? It is no secret now that even the most seasoned readers, when online, will scan text according to its prominence. Therefore, it is always smarter to incorporate bullet points, heading/subheadings, etc. and make the content sound more focused. This not only simplifies in helping readers spot what they are actually looking for, but also in getting it faster. Wherever need be, it is as well ideal to use the bold and italics features to lay special stress on the content. Everything that is an attention dragger is a must to incorporate in website content so as to keep visitors engaged and to prompt them toggle through various pages in quicker successions.

3. Have suggestions for your

Blogs or sites that help their visitors to find more content related to their interest are likely to get more real visitors than those which don’t. As a webmaster or blogger, you should keep your visitors hinted about other similar posts through links on specific keywords. This way you can successfully keep your visitors hung on for longer durations and never leave the site right from the landing page.

4. Offer external links to open in fresh windows

When applying hyperlinks to specific keywords, you must have noticed there are two option – open the link in a new window or open the link in same window. Every time you offer this external link to be opened in a fresh window, you make sure that he or she does not abandon the existing page. This way, you also alleviate the chances of making your visitor leave from here, which may also be the landing page.

5. Have special emphasize on popular posts or special features

There must certainly be some special features in your posts that you want to highlight, or even blog posts that have been read, liked and commented by many viewers. These should be the attention grabbers on your site or blog and you can emphasize them through special mention on list alongside. By encouraging your readers to click them, you are also ensuring back to back clicks, and eliminate bounce rate.

5 Tips to Improve Bounce Rate for Your Website is a post from: SEO Bricks

Google has been taking a lot of corrective measures in order to control spamming and other illegal practices on the web world. The remedies are in the form of different algorithms and controlling programs running in the background. There has been a big hue and cry on this by webmasters and website owners. However, these steps seem to be quite effective and there is a big chunk of unethical players got banned from the internet. Many websites were forced to stop the business and disappeared from the screen. The first step was to launch Penguin and Panda algorithms to attack malpractices like artificial link building, incorrect back-linking and low-quality content and spamming. The next step was to control the web sites that used to get high Google ranking on the basis of exact domain match, not because of quality content or back links.

What happened exactly with EMD?

The launch of EMD or Exact Match Domain virtually stopped many sites with long matching keyword names. It is hard to believe, but a fact that many good quality sites also face hard times due to EMD update. It happened because of less awareness about the exact working and logic involved in the EMD update. The owners were in the impression that their website has quality content, but there were many important factors missing to cause the trouble. It was a harder task to recover a site from EMD update, as compared to the other one like Penguin or Panda. Firstly, it was due to unavailability of concrete tips and techniques for recovery. Secondly, there was relatively less surety about the success. The fundamental objective of EMD update is to penalize the websites with low quality, but actually it is a very subjective term with no clarity.

What is the remedy?

Although you would never like to let it happen with you, but you must follow the following steps if you want to recover your website from the EMD update in case you are penalized.

1. A paradigm shift is required for business strategy: After EMD update, it is not a wise thing to depend on websites with micro niche, it is not advisable to depend on exact match domain sites either. Rather, make sure that you have a strong sizable authority website that is sufficiently saleable.
2. Get rid of the junk links: It is another important step in order to get recovered from EMD update. The back links you are generating have to be from good, sound reputed sites. These back links have to be from a variety of anchor text and not from exact matching keywords. Another important parameter is to reduce the bounce rate. The external links have to be a no-follow and must be opened in the new window. Search for words with same meaning and the combination should never exceed 4 words limit.
3. Focus on quality: Although it is anyway a desirable factor, but becomes more relevant in this context. The content of your website has to be top class quality and latest updated one. Content is always a major deciding factor and whatever updates come from the search engines, you would always get a winning edge with good quality content. It is never desirable to have duplicate content from other related websites. Your website should not be just a face in the crowd, but has to be a differentiating factor with very high value content to the internet users. It is a sure remedy for EMD update and you would certainly get success over a period. Also, reader participation would make miracles. If people are able to add, contribute and share the content, then EMD should never be a problem for you! People should be more than happy to spend time on your website and responding to the questions. You would get multiple page views that would in turn help in getting good rank!
4. Leverage social networking: Engage in the social networking sites as much as possible and do not leave any chance to promote your website. It will ensure that ‘real’ people will visit it and you get genuine hits. Encourage them to share and put reviews of your site or bookmark it. These are the real measures to increase the linking. Ensure that you have got connected to the right groups, forums and people that are from your own niche so that in turn everybody is helping others.
5. Seek expert help: In the changed scenario, it is extremely important to seek help from professional SEO services with 100% command and expertise over the subject. They would identify the fundamental mistakes and overcome by their experience and knowledge. SEO experts know what the remedial measures are and they work in a focused and dedicated manner.

Work on the above-mentioned guidelines and there are bright chances that Google would reconsider your request and it will be recovered in the next update.

How to Recover Your Website from Exact Match Domain (EMD) Penalty is a post from: SEO Bricks